A Snoring Solution for Your Dental Patients

Interview with Randal Hadfield, DDS

Introduction

Convergent Dental sat down with Randal Hadfield, DDS of Hadfield Dental Care to better understand his use of the latest addition to the Solea All-Tissue Laser – a snoring solution called Solea Sleep.

How has Solea Sleep impacted your practice?

Solea Sleep is one of the easiest things that you can do to get new patients into your practice and fuel practice growth. Many of my existing patients have had the laser snoring treatment, but it's actually exploded new patients walking in our doors. For that alone, it's been great.

Then there is the ability to provide a different service. The Solea Sleep snoring solution is non-invasive, not painful, and provides almost an instantaneous result. I’ve got several wives that would love to hug me because their husbands aren’t snoring anymore!

How have your patients responded to Solea Sleep?

Most have been very receptive. We always get questions around how long it takes and if it will hurt. Once we walk them through the laser snoring treatment, show them the brochure, the majority say, “Let’s get it done.” The response right afterwards is, “Yeah, you were right. It was fast and I didn't have any discomfort.” Once the treatment is complete, I have my patients sit up and take a big deep breath through their nose and ask them to tell me if they notice a difference. The majority of them sit up and go, “Oh my gosh, I can breathe better.” Solea Sleep has been a great addition to my practice.

What has your ROI been for Solea Sleep?

I purchased the Solea laser back in 2017, and there are several different benefits that lead to a strong ROI. Anesthesia-free, quicker appointments is the main driver.

With Solea Sleep, there are very few treatments in dentistry where 15 minutes of chair time leads to happier patients and a significant fee-for-service. We don’t have any extra products we need to use for the therapy, and the end result is a fee that goes mostly to my bottom line.

Have you done anything special to promote Solea Sleep?

We created a great radio ad for the local station. I had two of our local radio personalities come in and get the treatment free-of-charge, so that when they talk about Solea Sleep, it's not just an anecdotal thing. It is a true-life snoring solution for them, which makes it more believable to the listeners.

When you buy radio advertising, you don’t know exactly the time and day it will run. But when our ad runs, you can tell, because the phones start ringing. We’ll get three or four people in a row wanting to ask questions and schedule a Solea Sleep appointment.

Listen to the ad here:

What would you say to other dentists who are considering adding Solea Sleep to their practices?

Solea has been one of the best pieces of equipment that I've put into my office. The Solea Sleep laser snoring treatment specifically has done two things initially that I didn't think it would do so quickly.

First, it’s driven more patients into my practice because they hear the advertising and they want a rapid, discomfort-free snoring solution. My patients and their partners have been extremely happy with the results.

Second, it’s added a brand-new procedure to my practice that is easy-to-perform, fast, great for my patients, and requires very little post-treatment follow-up. We see most patients about three weeks later, just to see how they're doing.

And to top it off, Solea Sleep is probably one of the most effective things as far as a return-on-investment that I've seen in a long time.